New figures have shown that the era of Labour spin has not ended, with Gordon Brown actually spending more than Tony Blair on advertising and marketing.
Despite pledging a ‘new type of politics’ and promising to avoid the ‘easy path of short-term slogans’, Brown has overseen a £54 million increase in spin in his first year as Prime Minister.
The 2007/08 bill for Government advertising, marketing and publicity was £391 million, an increase of 16% from the year before.
Greg Clark MP, Shadow Minister for the Cabinet Office, said that the rising cost of Labour spin proved Brown’s promise of a new politics was a sham:
“At a time when families and businesses are having to cut back, Gordon Brown is increasing spending on promoting himself and his government.”
And Greg stressed, “This is backdoor state funding of a near-bankrupt Labour Party.”